Pavillon Charles-De Koninck
1030 Avenue des Sciences Humaines, Ville de Québec, QC G1V 0A6
Parties and candidates have many strategies at their disposal to attract voters and to mobilize their historical supporters. The effectiveness of strategies such as selective issue emphasis likely depends on the electoral context. Economic conditions, for example, limit or enhance the successfulness of incumbent appeals that emphasize their historical competencies and policy achievements. Developing a perspective that links parties’ issue appeals to their broad electoral context, I will present evidence on the contextual factors that influence parties’ appeals and the success of these appeals for encouraging voter perceptions of party competence and shaping electoral outcomes. This research offers lessons on the role parties play in bringing issues into electoral competition and begins to isolate the contexts in which these strategies can be most successful.
Zachary Greene, Ph.D. is a Chancellor’s Fellow (Lecturer) at the University of Strathclyde in Glasgow, Scotland. His research examines the causes and consequences of parties’ electoral strategies and the role of intra-party politics in parties’ leadership elections, electoral campaigns and policy-making in advanced industrial democracies.