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Who's afraid of fear based appeals? The case of road safety public campaign advertisements

Title: Who's afraid of fear based appeals? The case of road safety public campaign advertisements
Status: published
Journal: International Journal of Interdisciplinary Social Sciences
Year: 2009
Volume: 4
issue: 5
First Page: 1
Last Page: 16

Researchers involved:

  • Penelope Daignault




  • APA Reference

    Daignault, P. (2009). Who's afraid of fear based appeals? The case of road safety public campaign advertisements. International Journal of Interdisciplinary Social Sciences, 4(5), 1-16.