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Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach

Title: Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Status: submitted
Journal: Journal of Political Marketing
Year: 2010

Researchers involved:

  • Thierry Giasson

  • Students involved:

  • Alexandra Jabbour



  • APA Reference

    Giasson, T. (2010). Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach. Journal of Political Marketing.