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The Perception of Political Advertising During an Election Campaign: A Preliminary Study of Cognitive and Emotional Effects

Title: The Perception of Political Advertising During an Election Campaign: A Preliminary Study of Cognitive and Emotional Effects
Status: published
Journal: Canadian Journal of Communication
Year: 2013
Volume: 38
issue: 2
First Page: 1
Last Page: 22

Researchers involved:

  • Penelope Daignault
  • Thierry Giasson



  • Other researchers involved:

  • Stuart Soroka
  • Thierry Giasson

  • APA Reference

    Daignault, P., Giasson, T. (2013). The Perception of Political Advertising During an Election Campaign: A Preliminary Study of Cognitive and Emotional Effects. Canadian Journal of Communication, 38(2), 1-22.