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Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis

Title: Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis
Status: published
Journal: New Perspectives on Negative Advertising Measures, Causes and Effects
Year: 2015
Publisher: ECPR Press
URL: Link

Researchers involved:

  • André Blais
  • Francois Gelineau