Thierry Giasson




Université Laval

Department of Political Science
Address: Department of Political Science, Room 4435 - 1030, avenue des Sciences-Humaines, Québec, QC, G1V 0A6
Tel: (418) 656-2131, 7709
Fax: (418) 656-7861
Email: Thierry.Giasson@pol.ulaval.ca
Twitter URL: @ThierryGiasson







Education
Ph.D, Political Science, Université de Montréal; M.Sc, Political Science, Université de Montréal; B.A, Communication, Université du Québec à Montréal


Research
Thierry Giasson is a Professor of Political Science at Université Laval specializing in Political Communication. He studies online electoral campaigns and civic communication, political marketing as well as the mediatization of politics. He is currently carrying out research on digital citizenship and emerging online forms of political communication. Professor Giasson is also the lead investigator of the Research Lab on Political Communication (GRCP).



Research Axis
Axis 1: Learning Democratic Citizenship in an Unequal World - Cet axe se concentre sur l’acquisition de valeurs, d’attitudes et de comportements qui contribuent à une citoyenneté démocratique dynamique. La démocratie repose fondamentalement sur le principe de l’égalité politique, mais dans la pratique, le désavantage économique et social se traduit par un accès inégal au pouvoir politique et à la prise de décision (Schlozman et al 2012). L’inégalité a de profondes implications pour l’inclusion, la réactivité et, en fin de compte, la légitimité même de notre système démocratique. L’inégalité croissante détruit les fondements de la démocratie, entraînant une polarisation politique accrue et une désaffection de la politique (Kwon 2015). Plus que jamais, les démocraties efficaces exigent des citoyens engagés, responsables et bien informés. Comprendre les facteurs qui influent sur le développement de ce type de citoyenneté démocratique active est un objectif clé de l’axe 1.

Axis 2: Practicing Citizenship in a Skeptical World - The practice of democratic citizenship is undergoing a multifaceted transition. There are fundamental changes in conceptions of democratic citizenship and in its practice as well as the targets of citizen action. Scepticism about representative democracy as a system of governance is growing and citizens across established democracies are withdrawing from politics. Their perception about the political world is impacted by transformations in the news media practices and by online content, including social media. Voting and party politics have been the basis of conventional interpretations of citizenship, but there is ample evidence that this conception is much too limited. New forms of communication are providing citizens with novel ways to gather information and to engage in politics.

Axis 3: Representing and Governing Citizens in Critical Times - After learning and practicing democratic citizenship, the next critical steps are representation and governance. Democratic institutions are key elements. They shape the norms and incentives for active citizenship and they link citizens and their representatives in ways that foster accountability, legitimacy and representation. In Québec and Canada, as well as in other countries, confidence of citizens toward the institutions is low, as many dislike the way that members of parliaments behave and consider that politicians don’t honour their promises, hence various political endeavours to reform these institutions. Research on this axis will focus on the role of electoral systems, parliaments, parliamentary debates, and political parties.



Students

Camille Tremblay-Antoine, PhD
(Start: 2019)

Fanny Martin, Ph.D.
(Start: 2018)
Fanny Martin is a Ph.D. student in political science at Université Laval and is a member/coordinator of the Research Group in Political Communication (RGCP). She holds a master's degree in political discourse analysis from the Paul Valéry University (Montpellier, France). Fanny also has a few years' professional experience in politics. In her previous research, she conducted field work and used an ethnographic approach to collect and analyse audiovisual data on political discourse. This work has led her to deepen her understanding of the ideology and symbols of populist language. She is currently working on the xenophobic dimension of populist discourses in a comparative approach with Professor Thierry Giasson. This research project is funded by a global grant from The Rotary Foundation (the Peace and Conflict Prevention Strategic axis).

Justin Carrier, MA Affaires publiques
(Start: 2018)

Martine Biron, MA
(Start: 2017)

Philippe Dubois, Ph.D
(Start: 2019)

Sabrina Sassi, PhD
(Start: 2012)

Virginie Hébert, PhD
(Start: 2013)


Postdocs
,




Publications
Les politiciens maîtrisent-ils leur image ? Analyse des représentations visuelles souhaitées et projetées par les leaders politiques canadiens dans le débat télévisé francophone de l'élection fédérale
Journal: Communication
Volume: 25
issue: 1
Year: 2006
First Page: 46
Last Page: 83


La préparation de la représentation visuelle des leaders politiques. Le cas du débat télévisé francophone de l'élection parlementaire fédérale canadienne de 2000
Journal: Questions de communication
Volume: 9
issue: 1
Year: 2006
First Page: 357
Last Page: 381


Débats télévisés et évaluations des candidats: la représentation visuelle des politiciens canadiens agit-elle dans la formation des préférences de l'électorat québécois?
Journal: Revue canadienne de science politique/Canadian Journal of Political Science
Volume: 38
issue: 4
Year: 2005
First Page: 867
Last Page: 895


Un débat sans débat
Journal: La Presse
Year: 2005


La cible Harper
Journal: La Presse
Year: 2006
First Page: A23
Last Page: A23


La couverture médiatique des accommodements raisonnables dans la presse écrite québécoise. Vérification de l'hypothèse du tsunami médiatique
Journal: Canadian Journal of Communication
Volume: 35
issue: 3
Year: 2010
First Page: 432
Last Page: 453


Rapport d'évaluation de la couverture du site électoral réalisé par radio-canada.ca dans le cadre de l'élection générale québécoise de 2008
Journal: Rapport réalisé pour la Direction de l'information, Internet et Services numériques
Year: 2008
Place: Montréal
Publisher: Radio-Canada


Blogueur politique. Pourquoi?.
Journal: Site Internet de Radio-Canada
Year: 2008


Un Dangeureux précédent
Journal: Site Internet de Radio-Canada
Year: 2008


Analyse des interviews et débats
Journal: In Radio parlée, élections et démocratie, Cahier-Médias
Volume: 18
Year: 2008
Place: Québec
Publisher: Centre d'études sur les médias


Hypercitizens from a Distinct Society: Characterizing Quebec's Political Bloggers Online and Offline Political Involvement
Journal: International Journal of Interactive Communication Systems and Technologies
Volume: 1
issue: 2
Year: 2011
First Page: 29
Last Page: 45


As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections
Journal: Political Marketing in Canada
Year: 2012
Place: Vancouver
Publisher: UBC Press


Of tired brands and cashmere
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


Part Two: The silence of the lambs, er, media
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


Delivery: The Quebec City Conundrum
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


Confession of a debate pundit
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


Of Motors and Men
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


The Marketing of Confidence
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto


Canada's Democratic Malaise : Are the Media to Blame ?
Journal: Strengthening Canadian Democracy
Year: 2005
First Page: 229
Last Page: 267


Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Journal: Journal of Political Marketing
Year: 2010


Citizen-Driven Political Blogs as Web-based Research Samples: Opportunities and Challenges
Journal: Graduate Journal of Social Science
Volume: 8
issue: 3
Year: 2011
First Page: 65
Last Page: 92


#Qc2012: l’utilisation de Twitter par les partis
Journal: Les Québécois aux urnes: les partis, les médias et les citoyens en campagne
Year: 2013
Thierry Giasson
Gildas Le Bars
Mélanie Verville
Place: Montréal


The Perception of Political Advertising During an Election Campaign: A Preliminary Study of Cognitive and Emotional Effects
Journal: Canadian Journal of Communication
Volume: 38
issue: 2
Year: 2013
First Page: 1
Last Page: 22
Stuart Soroka
Thierry Giasson


Politique PQ 2.0: Qui sont les blogueurs politiques québécois?
Journal: Politique et Sociétés
Volume: 32
issue: 3
Year: 2013
First Page: 3
Last Page: 28
Cyntia Darisse
Vincent Raynauld


Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Journal: Journal of Political Marketing
Volume: 13
issue: 4
Year: 2013
17. Alex Marland


Le Bon, la Brute et le Raciste. Analyse de la couverture médiatique de l'opinion publique pendant la
Journal: Canadian Journal of Political Science
Volume: 43
issue: 2
Year: 2010
First Page: 379
Last Page: 406
COLETTE BRIN
v
Place: Canadian Journal of Political Science
Publisher: des accommodements raisonnables au Québec


As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections
Journal: Political Marketing in Canada
Year: 2012
Place: Vancouver
Publisher: UBC Press


Introducing Political Marketing
Journal: Political Marketing in Canada
Year: 2012
Jennifer Lees-Marshment
Alex Marland
Place: Vancouver
Publisher: UBC Press


Challenges for Democracy
Journal: Political Marketing in Canada
Year: 2012
Publisher: UBC Press


Political Marketing in Canada
Year: 2012
Last Page: http://www.ubcpress.ca/search/title_book.asp?BookID=299173582
Jennifer Lees-Marshment
Alex Marland
Publisher: UBC Press


Political Communication in Canada. Meet the press and Tweet the rest
Year: 2014
Alex Marland
Tamara A. Small
Place: Vancouver
Publisher: UBC Press


Analyse des interviews et débats
Journal: Radio parlée, élections et démocratie, Cahier-Médias, Centre d’études sur les médias. Québec
Year: 2009
Colette Brin
Dominique Payette


Les études et la vie étudiante. Conciliation – Flexibilité – FJ_GIASSON_144425.pdf 5 Adaptation. Avis sur les nouvelles réalités et les nouveaux défis en matière de vie étudiante
Journal: Commission des affaires étudiantes
Year: 2010
Jean Collin
Michel Dorais
Evelyne Guay
Marc-Olivier Toupin


Investigating political marketing using mixed method: the case for campaign spending data
Journal: Journal of Public Affairs
Volume: 13
issue: 4
Year: 2013
First Page: 391
Last Page: 402
Alex Marland


La blogosphère politique québécoise : Une «société distincte» en Amérique du Nord ?
Year: 2009
Vincent Raynauld
Conference Name: Congrès annuel de la Société québécoise de science politique


Constitution of Representative and Reliable Web-based Research Samples: The Challenges of Studying Blogs and Online Socio-Political Networks
Year: 2009
Cynthia Darisse
Vincent Raynauld
Conference Name: Canadian Political Science Association,


Canadian electoral advertisements: A preliminary study of physiological and cognitive effects,
Year: 2011
Stuart Soroka
Place: Grenada
Conference Name: 9th International Conference on New Directions in the Humanities


Effets physiologiques et cognitifs de la publicité électorale canadienne: Une étude préliminaire
Year: 2011
Stuart Soroka
Conference Name: 79e Congrès de l’Acfas


#elections: The Use of Twitter by Provincial Political Parties in Canada
Journal: Canadian Journal of Political Science
Year: 2016
Tamara Small


Are Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Québec Election
Journal: Canadian Journal of Political Science
Year: 2016
Gildas Le Bars


L'activité politique en ligne au Canada: surenchère et réalité
Journal: Revue parlementaire canadienne
Volume: 37
issue: 4
Year: 2014
First Page: 10
Last Page: 17
Tamara A. Small
Harold Jansen
Royce Koop


Online Political Activity in Canada: The Hype and the Facts
Journal: Canadian Parliamentary Review
Volume: 37
issue: 4
Year: 2014
First Page: 9
Last Page: 16
Tamara A. Small
Harold Jansen
Royce Koop


From brokerage to boutique politics:Political marketing and the changing nature of party politics in Canada
Journal: Canadian Parties in Transition. Fourth Edition
Year: 2016
Alex Marland


Blogging, Partisanship and Political Participation in Canada
Journal: Political Communication in Canada
Year: 2014
Harold Jansen
Royce Koop
Place: Vancouver
Publisher: UBC Press


Introduction: The Triangulation of Canadian Political Communication
Journal: Political Communication in Canada
Year: 2014
Tamara A. Small
Alex Marland
Place: Vancouver
Publisher: UBC Press


Political Communication and Marketing in Canada: Challenges for Democracy
Journal: Political Communication in Canada
Year: 2014
Alex Marland
Tamara A. Small
Place: Vancouver
Publisher: UBC Press


La campagne du Bloc québécois. Quand on n'a rien à perdre?
Journal: Canadian Election Analysis: Communication, Strategy, and Democracy
Year: 2015
Publisher: UBC Press


Editors' Remarks: Recapping the 2015 Canadian Election
Journal: Canadian Election Analysis: Communication, Strategy and Democracy
Year: 2015
Anna Esselment
Andrea Lawlor
Alex Marland
Tamara Small
Publisher: UBC Press


Préface
Journal: Usurpation de l'identité citoyenne dans l'espace public. Astroturfing, communication et démocratie
Year: 2015
Publisher: Presses de l'Université de Montréal


Canadian Election Analysis: Communication, Strategy, and Democracy
Year: 2015
Alex Marland
Publisher: UBC Press


Le journalisme politique en 140 caractères. Le cas du Québec
Journal: Sur le journalisme, About journalism
Volume: 4
issue: 1
Year: 2015


Riding the Media Waves: From Reasonable Accomodation to the "Charter of Values" debate in Quebec, 2007-2014
Journal: From Media Hype to Twitter Storm. The dynamics of self-reinforcing processes in news waves.
Year: 2016
Marie-Michèle Sauvageau
Editors: P Vasterman
Publisher: Amsterdam University Press


Là, tout de suite? La gestion des crises gouvernementales à l'ère de l'instantanéité médiatique
Year: 2019
Véronique Prince
Place: Montréal
Publisher: Les Presses de l'Université du Québec


Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Alex Marland
Andrea Lawlor
Place: Vancouver
Publisher: University of British Columbia Press


L'impôt et Internet: un succès du gouvernement en ligne
Journal: Options politiques
Year: 2017
Harold Jansen
Tamara Small
Royce Koop


La eleccion de Trudeau en Canada. El contraste ganador / L'élection de Justin Trudeau au Canada. Le contraste gagnant
Journal: Beerderberg Magazine
Year: 2016
First Page: 34
Last Page: 37


Online political activity in Canada: The Hype and the Facts
Journal: Canadian Parliamentary Review
Volume: 37
issue: 2
Year: 2014
First Page: 9
Last Page: 16
Small, Tamara A
Koop, Royce
Jansen, Harold


Les effets des médias à l'ère du 2.0. Recension des écrits sur l'influence de la médiatisation dans la formation des opinions politiques à l'heure des médias sociaux
Year: 2015


What is the cost of not implementing TRC's calls to action regarding Aboriginal languages and cultures?
Year: 2015
Diana Cardenas


Le défi de la théorisation. Les grands axes de la production scientifique sur les pratiques de marketing politique
Journal: Histoire de la communication
Year: 2017
Jean-Charles Del Duchetto
Catherine Ouellet
Émilie Foster
Publisher: Société québécoise de science politique, Montréal


Du marketing politique à la science électorale
Journal: Le parlementarisme canadien
Year: 2017
Place: Québec
Publisher: Presses de l'Université Laval


Permanent Campaigning: Changing the Nature of Canadian Democracy
Journal: Permanent campaigning in Canada
Year: 2017
Anna Lennox Esselment
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press


Online, All the Time. The strategic objectives of Canadian Opposition Parties
Journal: Permanent campaigning in Canada
Year: 2017
Tamara Small
Place: Vancouver
Publisher: University of British Columbia Press


Of Walls and Whispers: the Use of Facebook during the 2012 Quebec Election
Journal: What's #Trending in Canadian Politics? Understanding Transformations in Power, Media and the Public Sphere
Year: 2017
Michael Temporao
Place: Vancouver
Publisher: University of British Columbia Press


Données, ciblage et positionnement. Les grands axes de la production scientifique sur les pratiques de marketing politique
Journal: Histoires de communication politique
Year: 2018
Jean-Charles Del Duchetto
Catherine Ouellet
Émilie Foster
Place: Montréal
Publisher: Presses de l'Université du Québec


From Media Wave to Media Tsunami. The “Charter of Values" Debate in Quebec, 2012-2014
Journal: rom Media Hype to Twitter Storm. The dynamics of self-reinforcing processes in news waves
Year: 2018
Marie-Michele Sauvageau
Place: Amsterdam
Publisher: Amsterdam University Press


La gestion des crises communicationnelles du gouvernment Couillard. Le cas de la démission du ministre Yves Bolduc
Journal: Bilan et réalisations du Gouvernement Couillard
Year: 2018
Véronique Prince
Place: Québec
Publisher: Presses de l'Université Laval


Conclusion: Emerging Voices, Evolving Concerns
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times,
Year: 2018
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press


Introduction: Political Elites in the Age of Digital Media
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press


The “Old" and the “New" Media Elite. Changing Landscapes? Changing Players?
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Place: Vancouver
Publisher: University of British Columbia Press


la couverture médiatique du projet de Charte des valeurs québécoises
Journal: From Media Hype to Twitter Storm
Year: 2018
Place: Amsterdam
Publisher: Amsterdam University Press


Les crises et les transformations contemporaines du régime partisan canadien
Journal: Le Canada dans le monde. Acteurs, idées et gouvernance
Year: 2019
Éric Montigny
Place: Montréal
Publisher: Presses de l'Université du Québec


Of Walls and Whispers: The Use of Facebook during the 2012 Quebec Election
Journal: What's #Trending in Canadian Politics. Understanding Transformations in Power, Media and the Public Sphere
Year: 2019
Michael Temporao
Place: Vancouver
Publisher: University of British Columbia Press


She's too tough and he's too soft. Measuring how gendered news frames affect voters' evaluation of party leaders
Journal: The Mediation of Gender and Identity
Year: 2019
Catherine Lemarier-Saulnier
Place: Vancouver
Publisher: University of British Columbia Press


Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election
Journal: Revue canadienne de science politique
Year: 2019
Gildas Le Bars
Philippe Dubois


Hybridité et complémentarité. Les stratégies numériques des élections française et québécoise de 2012
Journal: Politique et Sociétés
Year: 2018
Fabienne Greffet


enpolitique.com. Stratégies, professionnels de la communication et internautes mobilisés dans les campagnes en ligne en France et au Québec
Journal: Politique et sociétés
Volume: 37
issue: 2
Year: 2018
Fabienne Greffet


"That's what I'm talking about". Twitter as a Promotional Tool for Political Journalists
Journal: Popular Communication: The International Journal of Media and Culture
Year: 2018
Geneviève Chacon