Researchers

Thierry Giasson
Université Laval
Department of Political Science
Address: Department of Political Science, Room 4435 - 1030, avenue des Sciences-Humaines, Québec, QC, G1V 0A6
Tel: (418) 656-2131, 7709
@ThierryGiasson
Education
Ph.D, Political Science, Université de Montréal;

M.Sc, Political Science, Université de Montréal;

B.A, Communication, Université du Québec à Montréal
Research
Thierry Giasson is a Professor of Political Science at Université Laval specializing in Political Communication. He studies online electoral campaigns and civic communication, political marketing as well as the mediatization of politics. He is currently carrying out research on digital citizenship and emerging online forms of political communication. Professor Giasson is also the lead investigator of the Research Lab on Political Communication (GRCP).
Research Interests
Research Axis
  • Axis 1: Learning Democratic Citizenship in an Unequal World - Cet axe se concentre sur l’acquisition de valeurs, d’attitudes et de comportements qui contribuent à une citoyenneté démocratique dynamique. La démocratie repose fondamentalement sur le principe de l’égalité politique, mais dans la pratique, le désavantage économique et social se traduit par un accès inégal au pouvoir politique et à la prise de décision (Schlozman et al 2012). L’inégalité a de profondes implications pour l’inclusion, la réactivité et, en fin de compte, la légitimité même de notre système démocratique. L’inégalité croissante détruit les fondements de la démocratie, entraînant une polarisation politique accrue et une désaffection de la politique (Kwon 2015). Plus que jamais, les démocraties efficaces exigent des citoyens engagés, responsables et bien informés. Comprendre les facteurs qui influent sur le développement de ce type de citoyenneté démocratique active est un objectif clé de l’axe 1.
  • Axis 2: Practicing Citizenship in a Skeptical World - The practice of democratic citizenship is undergoing a multifaceted transition. There are fundamental changes in conceptions of democratic citizenship and in its practice as well as the targets of citizen action. Scepticism about representative democracy as a system of governance is growing and citizens across established democracies are withdrawing from politics. Their perception about the political world is impacted by transformations in the news media practices and by online content, including social media. Voting and party politics have been the basis of conventional interpretations of citizenship, but there is ample evidence that this conception is much too limited. New forms of communication are providing citizens with novel ways to gather information and to engage in politics.
  • Axis 3: Representing and Governing Citizens in Critical Times - After learning and practicing democratic citizenship, the next critical steps are representation and governance. Democratic institutions are key elements. They shape the norms and incentives for active citizenship and they link citizens and their representatives in ways that foster accountability, legitimacy and representation. In Québec and Canada, as well as in other countries, confidence of citizens toward the institutions is low, as many dislike the way that members of parliaments behave and consider that politicians don’t honour their promises, hence various political endeavours to reform these institutions. Research on this axis will focus on the role of electoral systems, parliaments, parliamentary debates, and political parties.
Themes
Publications
Canada's Democratic Malaise : Are the Media to Blame ?
Journal: Strengthening Canadian Democracy
Year: 2005
First page:229
Last page: 267
Débats télévisés et évaluations des candidats: la représentation visuelle des politiciens canadiens agit-elle dans la formation des préférences de l'électorat québécois?
Journal: Revue canadienne de science politique/Canadian Journal of Political Science
Volume: 38
Issue: 4
Year: 2005
First page:867
Last page: 895
Un débat sans débat
Journal: La Presse
Year: 2005
Les politiciens maîtrisent-ils leur image ? Analyse des représentations visuelles souhaitées et projetées par les leaders politiques canadiens dans le débat télévisé francophone de l'élection fédérale
Journal: Communication
Volume: 25
Issue: 1
Year: 2006
First page:46
Last page: 83
La préparation de la représentation visuelle des leaders politiques. Le cas du débat télévisé francophone de l'élection parlementaire fédérale canadienne de 2000
Journal: Questions de communication
Volume: 9
Issue: 1
Year: 2006
First page:357
Last page: 381
La cible Harper
Journal: La Presse
Year: 2006
First page:A23
Last page: A23
Blogueur politique. Pourquoi?.
Journal: Site Internet de Radio-Canada
Year: 2008
Un Dangeureux précédent
Journal: Site Internet de Radio-Canada
Year: 2008
Analyse des interviews et débats
Journal: In Radio parlée, élections et démocratie, Cahier-Médias
Volume: 18
Year: 2008
Place: Québec
Publisher: Centre d'études sur les médias
Rapport d'évaluation de la couverture du site électoral réalisé par radio-canada.ca dans le cadre de l'élection générale québécoise de 2008
Journal: Rapport réalisé pour la Direction de l'information, Internet et Services numériques
Year: 2008
Place: Montréal
Publisher: Radio-Canada
Analyse des interviews et débats
Journal: Radio parlée, élections et démocratie, Cahier-Médias, Centre d’études sur les médias. Québec
Year: 2009
Colette Brin
Dominique Payette
La blogosphère politique québécoise : Une «société distincte» en Amérique du Nord ?
Year: 2009
Vincent Raynauld
Conference: Congrès annuel de la Société québécoise de science politique
Constitution of Representative and Reliable Web-based Research Samples: The Challenges of Studying Blogs and Online Socio-Political Networks
Year: 2009
Cynthia Darisse
Vincent Raynauld
Conference: Canadian Political Science Association,
Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Journal: Journal of Political Marketing
Year: 2010
La couverture médiatique des accommodements raisonnables dans la presse écrite québécoise. Vérification de l'hypothèse du tsunami médiatique
Journal: Canadian Journal of Communication
Volume: 35
Issue: 3
Year: 2010
First page:432
Last page: 453
Les études et la vie étudiante. Conciliation – Flexibilité – FJ_GIASSON_144425.pdf 5 Adaptation. Avis sur les nouvelles réalités et les nouveaux défis en matière de vie étudiante
Journal: Commission des affaires étudiantes
Year: 2010
Jean Collin
Michel Dorais
Evelyne Guay
Marc-Olivier Toupin
Le Bon, la Brute et le Raciste. Analyse de la couverture médiatique de l'opinion publique pendant la
Journal: Canadian Journal of Political Science
Volume: 43
Issue: 2
Year: 2010
First page:379
Last page: 406
COLETTE BRIN
v
Place: Canadian Journal of Political Science
Publisher: des accommodements raisonnables au Québec
Hypercitizens from a Distinct Society: Characterizing Quebec's Political Bloggers Online and Offline Political Involvement
Journal: International Journal of Interactive Communication Systems and Technologies
Volume: 1
Issue: 2
Year: 2011
First page:29
Last page: 45
Citizen-Driven Political Blogs as Web-based Research Samples: Opportunities and Challenges
Journal: Graduate Journal of Social Science
Volume: 8
Issue: 3
Year: 2011
First page:65
Last page: 92
Of tired brands and cashmere
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
Part Two: The silence of the lambs, er, media
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
Delivery: The Quebec City Conundrum
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
Confession of a debate pundit
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
Of Motors and Men
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
The Marketing of Confidence
Journal: Shopping for Votes blog, Toronto Star
Year: 2011
Place: Toronto
Canadian electoral advertisements: A preliminary study of physiological and cognitive effects,
Year: 2011
Stuart Soroka
Place: Grenada
Conference: 9th International Conference on New Directions in the Humanities
Effets physiologiques et cognitifs de la publicité électorale canadienne: Une étude préliminaire
Year: 2011
Stuart Soroka
Conference: 79e Congrès de l’Acfas
As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections
Journal: Political Marketing in Canada
Year: 2012
Place: Vancouver
Publisher: UBC Press
As (Not) Seen on TV: News Coverage of Political Marketing in Canadian Federal Elections
Journal: Political Marketing in Canada
Year: 2012
Place: Vancouver
Publisher: UBC Press
Introducing Political Marketing
Journal: Political Marketing in Canada
Year: 2012
Jennifer Lees-Marshment
Alex Marland
Place: Vancouver
Publisher: UBC Press
Challenges for Democracy
Journal: Political Marketing in Canada
Year: 2012
Publisher: UBC Press
Political Marketing in Canada
Year: 2012
Last page: http://www.ubcpress.ca/search/title_book.asp?BookID=299173582
Jennifer Lees-Marshment
Alex Marland
Publisher: UBC Press
Politique PQ 2.0: Qui sont les blogueurs politiques québécois?
Journal: Politique et Sociétés
Volume: 32
Issue: 3
Year: 2013
First page:3
Last page: 28
Cyntia Darisse
Vincent Raynauld
The Perception of Political Advertising During an Election Campaign: A Preliminary Study of Cognitive and Emotional Effects
Journal: Canadian Journal of Communication
Volume: 38
Issue: 2
Year: 2013
First page:1
Last page: 22
Stuart Soroka
Thierry Giasson
Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Journal: Journal of Political Marketing
Volume: 13
Issue: 4
Year: 2013
17. Alex Marland
#Qc2012: l’utilisation de Twitter par les partis
Journal: Les Québécois aux urnes: les partis, les médias et les citoyens en campagne
Year: 2013
Thierry Giasson
Gildas Le Bars
Mélanie Verville
Place: Montréal
Investigating political marketing using mixed method: the case for campaign spending data
Journal: Journal of Public Affairs
Volume: 13
Issue: 4
Year: 2013
First page:391
Last page: 402
Alex Marland
Political Communication in Canada. Meet the press and Tweet the rest
Year: 2014
Alex Marland
Tamara A. Small
Place: Vancouver
Publisher: UBC Press
Online political activity in Canada: The Hype and the Facts
Journal: Canadian Parliamentary Review
Volume: 37
Issue: 2
Year: 2014
First page:9
Last page: 16
Small, Tamara A
Koop, Royce
Jansen, Harold
Online Political Activity in Canada: The Hype and the Facts
Journal: Canadian Parliamentary Review
Volume: 37
Issue: 4
Year: 2014
First page:9
Last page: 16
Tamara A. Small
Harold Jansen
Royce Koop
Blogging, Partisanship and Political Participation in Canada
Journal: Political Communication in Canada
Year: 2014
Harold Jansen
Royce Koop
Place: Vancouver
Publisher: UBC Press
L'activité politique en ligne au Canada: surenchère et réalité
Journal: Revue parlementaire canadienne
Volume: 37
Issue: 4
Year: 2014
First page:10
Last page: 17
Tamara A. Small
Harold Jansen
Royce Koop
Introduction: The Triangulation of Canadian Political Communication
Journal: Political Communication in Canada
Year: 2014
Tamara A. Small
Alex Marland
Place: Vancouver
Publisher: UBC Press
Political Communication and Marketing in Canada: Challenges for Democracy
Journal: Political Communication in Canada
Year: 2014
Alex Marland
Tamara A. Small
Place: Vancouver
Publisher: UBC Press
Les effets des médias à l'ère du 2.0. Recension des écrits sur l'influence de la médiatisation dans la formation des opinions politiques à l'heure des médias sociaux
Year: 2015
What is the cost of not implementing TRC's calls to action regarding Aboriginal languages and cultures?
Year: 2015
Diana Cardenas
La campagne du Bloc québécois. Quand on n'a rien à perdre?
Journal: Canadian Election Analysis: Communication, Strategy, and Democracy
Year: 2015
Publisher: UBC Press
Editors' Remarks: Recapping the 2015 Canadian Election
Journal: Canadian Election Analysis: Communication, Strategy and Democracy
Year: 2015
Anna Esselment
Andrea Lawlor
Alex Marland
Tamara Small
Publisher: UBC Press
Préface
Journal: Usurpation de l'identité citoyenne dans l'espace public. Astroturfing, communication et démocratie
Year: 2015
Publisher: Presses de l'Université de Montréal
Canadian Election Analysis: Communication, Strategy, and Democracy
Year: 2015
Alex Marland
Publisher: UBC Press
Le journalisme politique en 140 caractères. Le cas du Québec
Journal: Sur le journalisme, About journalism
Volume: 4
Issue: 1
Year: 2015
#elections: The Use of Twitter by Provincial Political Parties in Canada
Journal: Canadian Journal of Political Science
Year: 2016
Tamara Small
Are Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Québec Election
Journal: Canadian Journal of Political Science
Year: 2016
Gildas Le Bars
La eleccion de Trudeau en Canada. El contraste ganador / L'élection de Justin Trudeau au Canada. Le contraste gagnant
Journal: Beerderberg Magazine
Year: 2016
First page:34
Last page: 37
Riding the Media Waves: From Reasonable Accomodation to the "Charter of Values" debate in Quebec, 2007-2014
Journal: From Media Hype to Twitter Storm. The dynamics of self-reinforcing processes in news waves.
Year: 2016
Marie-Michèle Sauvageau
Publisher: Amsterdam University Press
Editors: P Vasterman
From brokerage to boutique politics:Political marketing and the changing nature of party politics in Canada
Journal: Canadian Parties in Transition. Fourth Edition
Year: 2016
Alex Marland
L'impôt et Internet: un succès du gouvernement en ligne
Journal: Options politiques
Year: 2017
Harold Jansen
Tamara Small
Royce Koop
Le défi de la théorisation. Les grands axes de la production scientifique sur les pratiques de marketing politique
Journal: Histoire de la communication
Year: 2017
Jean-Charles Del Duchetto
Catherine Ouellet
Émilie Foster
Publisher: Société québécoise de science politique, Montréal
Du marketing politique à la science électorale
Journal: Le parlementarisme canadien
Year: 2017
Place: Québec
Publisher: Presses de l'Université Laval
Permanent Campaigning: Changing the Nature of Canadian Democracy
Journal: Permanent campaigning in Canada
Year: 2017
Anna Lennox Esselment
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press
Online, All the Time. The strategic objectives of Canadian Opposition Parties
Journal: Permanent campaigning in Canada
Year: 2017
Tamara Small
Place: Vancouver
Publisher: University of British Columbia Press
Of Walls and Whispers: the Use of Facebook during the 2012 Quebec Election
Journal: What's #Trending in Canadian Politics? Understanding Transformations in Power, Media and the Public Sphere
Year: 2017
Michael Temporao
Place: Vancouver
Publisher: University of British Columbia Press
Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Alex Marland
Andrea Lawlor
Place: Vancouver
Publisher: University of British Columbia Press
Hybridité et complémentarité. Les stratégies numériques des élections française et québécoise de 2012
Journal: Politique et Sociétés
Year: 2018
Fabienne Greffet
Données, ciblage et positionnement. Les grands axes de la production scientifique sur les pratiques de marketing politique
Journal: Histoires de communication politique
Year: 2018
Jean-Charles Del Duchetto
Catherine Ouellet
Émilie Foster
Place: Montréal
Publisher: Presses de l'Université du Québec
From Media Wave to Media Tsunami. The “Charter of Values" Debate in Quebec, 2012-2014
Journal: rom Media Hype to Twitter Storm. The dynamics of self-reinforcing processes in news waves
Year: 2018
Marie-Michele Sauvageau
Place: Amsterdam
Publisher: Amsterdam University Press
La gestion des crises communicationnelles du gouvernment Couillard. Le cas de la démission du ministre Yves Bolduc
Journal: Bilan et réalisations du Gouvernement Couillard
Year: 2018
Véronique Prince
Place: Québec
Publisher: Presses de l'Université Laval
Conclusion: Emerging Voices, Evolving Concerns
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times,
Year: 2018
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press
Introduction: Political Elites in the Age of Digital Media
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Alex Marland
Place: Vancouver
Publisher: University of British Columbia Press
The “Old" and the “New" Media Elite. Changing Landscapes? Changing Players?
Journal: Political Elites in Canada. Power and Influence in Instantaneous Times
Year: 2018
Place: Vancouver
Publisher: University of British Columbia Press
la couverture médiatique du projet de Charte des valeurs québécoises
Journal: From Media Hype to Twitter Storm
Year: 2018
Place: Amsterdam
Publisher: Amsterdam University Press
enpolitique.com. Stratégies, professionnels de la communication et internautes mobilisés dans les campagnes en ligne en France et au Québec
Journal: Politique et sociétés
Volume: 37
Issue: 2
Year: 2018
Fabienne Greffet
"That's what I'm talking about". Twitter as a Promotional Tool for Political Journalists
Journal: Popular Communication: The International Journal of Media and Culture
Year: 2018
Geneviève Chacon
Là, tout de suite? La gestion des crises gouvernementales à l'ère de l'instantanéité médiatique
Year: 2019
Véronique Prince
Place: Montréal
Publisher: Les Presses de l'Université du Québec
Les crises et les transformations contemporaines du régime partisan canadien
Journal: Le Canada dans le monde. Acteurs, idées et gouvernance
Year: 2019
Éric Montigny
Place: Montréal
Publisher: Presses de l'Université du Québec
Of Walls and Whispers: The Use of Facebook during the 2012 Quebec Election
Journal: What's #Trending in Canadian Politics. Understanding Transformations in Power, Media and the Public Sphere
Year: 2019
Michael Temporao
Place: Vancouver
Publisher: University of British Columbia Press
She's too tough and he's too soft. Measuring how gendered news frames affect voters' evaluation of party leaders
Journal: The Mediation of Gender and Identity
Year: 2019
Catherine Lemarier-Saulnier
Place: Vancouver
Publisher: University of British Columbia Press
Is Social Media Transforming Canadian Electioneering? Hybridity and Online Partisan Strategies in the 2012 Quebec Election
Journal: Revue canadienne de science politique
Year: 2019
Gildas Le Bars
Philippe Dubois
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