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Who's afraid of fear based appeals? The case of road safety public campaign advertisements
| Title: | Who's afraid of fear based appeals? The case of road safety public campaign advertisements |
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| Status: | published |
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| Journal: | International Journal of Interdisciplinary Social Sciences |
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| Year: | 2009 |
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| Volume: | 4 |
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| issue: | 5 |
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| First Page: | 1 |
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| Last Page: | 16 |
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APA Reference
(2009). Who's afraid of fear based appeals? The case of road safety public campaign advertisements. International Journal of Interdisciplinary Social Sciences, 4(5), 1-16.
Francais