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Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach

Title: Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach
Status: published
Journal: Journal of Political Marketing
Year: 2013
Volume: 13
issue: 4
URL: Link

Researchers involved:

  • Thierry Giasson



  • Other researchers involved:

  • 17. Alex Marland

  • APA Reference

    Giasson, T. (2013). Investigating Canadian Parties' Political Marketing Management: A Mixed Method Approach. Journal of Political Marketing, 13(4).