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Investigating political marketing using mixed method: the case for campaign spending data
| Title: | Investigating political marketing using mixed method: the case for campaign spending data |
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| Status: | published |
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| Journal: | Journal of Public Affairs |
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| Year: | 2013 |
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| Volume: | 13 |
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| issue: | 4 |
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| First Page: | 391 |
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| Last Page: | 402 |
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| URL: | Link |
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Researchers involved:
Thierry Giasson
Other researchers involved:
Alex MarlandAPA Reference
Giasson, T. (2013). Investigating political marketing using mixed method: the case for campaign spending data. Journal of Public Affairs, 13(4), 391-402.
Francais