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Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis
| Title: | Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis |
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| Status: | published |
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| Journal: | New Perspectives on Negative Advertising Measures, Causes and Effects |
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| Year: | 2015 |
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| Publisher: | ECPR Press |
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| URL: | Link |
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Researchers involved:
André Blais Francois Gelineau
APA Reference
Blais, A., Gelineau, F. (2015). Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis. New Perspectives on Negative Advertising Measures, Causes and Effects. ECPR Press.
