English
Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis
| Titre: | Comparing Measures of Campaign Negativity : Expert Judgments Versus Content Analysis |
|---|---|
| Statue: | published |
| Journal: | New Perspectives on Negative Advertising Measures, Causes and Effects |
| Année: | 2015 |
| Publicateur: | ECPR Press |
| URL: | Link |